YDL x Baxco in 2019 CIIE
In 2019, nearly 200 U.S. enterprises are present at the ongoing second China International Import Expo (CIIE) in Shanghai. That's nearly a 20 percent increase from last year. Experts say it shows that U.S. companies are passionate about tapping into the lucrative Chinese market.
For U.S. company Baxco Pharmaceutical, it's their first appearance at the CIIE. Its exhibition area can be found in the California Pavilion, a booth set up for companies from America's largest state. Specializing in research and development of plant-based cures and pharmaceutical ingredients, the company said they made a mistake by not coming to the expo last year.
"It was clear to us that this was our moment to come out and to share with China what we are doing and to see if we can learn a lot from the Chinese people, Chinese consumers and Chinese business people in terms of what their needs are, particularly with regard to health and wellness, which is where we specialize," said Mark Alexander, the Chief Innovation Officer of Baxco.
Baxco came in with open eyes and open hearts. For the company, CIIE is a good start to learn a lot more about the Chinese market, trends, tastes, and aspirations of the Chinese.
"It seems that we want the same thing that they want, which is deepening the mutual cooperation and long-term relationships. That's fantastic. I think more American should experience this and see this. It doesn't matter what happens to Washington, D.C., we will continue the move for Chinese and Americans," said Joe Meuse, Baxco's Chief Operating Officer.
Source: CGTN